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Google announced in February that it would sell its Radio Automation business and exit the broadcast radio trade, cutting 40 employees as a result.Īt the time of the sale, Google Radio Automation had about 3,600 customers, who must now be transitioned to WideOrbit. At the time, some industry experts questioned whether Google would find success in this niche market. In 2006, the company bought radio ad firm DMarc Broadcasting, which had an automated advertising system. Google entered the radio advertising trade a few years ago as an extension of its Internet advertising. "This acquisition greatly benefits WideOrbit radio customers and Google's radio automation customers alike." "The acquisition of Google Radio Automation is key to WideOrbit's strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters," Eric Mathewson, founder and CEO of WideOrbit, said in a statement. WideOrbit offers several products for media outlets, designed to automate everything from content to ads to billing. This program can be used by radio stations, DJ’s, broadcasters, shops, offices, hospitals, bars, pubs, night clubs, events and many others.
#GOOGLE RADIO AUTOMATION SOFTWARE SOFTWARE#
Started in 1999, San-Francisco-based WideOrbit is considered one of the leading business software providers for broadcast and cable companies. Broadcast Power 2.5 is an advanced radio automation software that will impress you with its feature list. Maestro and SS32 are two specific automation systems used by many radio stations. Radio automation helps broadcasters manage and program music, ads, and other content through customizable software. Included in the sale were all the assets of Google's radio automation business, including Google Radio Automation, Maestro, and SS32.
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Google has sold its Radio Automation business to WideOrbit, a provider of business management software for media companies, the search giant announced Wednesday.